I absolutely love H&M for making fashion lovers standout in their pieces without spending much not until their recent collaborations with high end labels.
Apparently working with high-fashion designer labels like Versace and Marni has rubbed off on H&M: The fast fashion retailer is reportedly working on a luxury brand.
The new brand would be more expensive than the company’s covetable normal products, and is said to involve designer Behnaz Aram, who used to design for Swedish women’s ready-to-wear brand Whyred. Aram was brought onto H&M’s new business design team in August 2011, where he’s worked on the company’s COS, Monki, Weekday and Cheap Monday labels.
I’ve always loved H&M high/low approach to retail–particularly with their collaborations with some of the industry’s most sought-after (and expensive) designers–so i’d be curious to see what the company would turn out if it focused on a purely luxury, pricier market. But really what i’d like is to see COS, H&M’s slightly pricier and more design-focused store, to hit other part of the world especially Nigeria.
Would you buy luxury clothing from H&M?
1 comment:
Of cos I do shop there ... I mix n march .. High end n low end
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