After a successful debut in 2011, MTN Lagos Fashion and Design Week (LFDW)
will return to Lagos and take place at Eko Hotel and Suites, Lagos.
Speaking on the event Omoyemi Akerele, Creative Director of
StyleHouse, the producers of LFDW said “Our
goal for LFDW 2012 is primarily to make an impact in the Nigerian fashion
industry beyond the runway. Fashion is a viable economic driver in Europe and
North America and it is no longer just about aesthetics but a business model
which
can significantly contribute to
Nigerian economy if made part of the agenda.”
LFDW has been at the forefront of growing the Nigerian
fashion industry by seeking out various international opportunities for
Nigerian fashion designers. In February this year LFDW designers participated
in an international
Fashion Showcase in conjunction with the British Fashion Council and British
Council to exhibit a cross-section of Nigerian fashion designers in the “Tales by Moonlight”
exhibition in London.
Five LFDW designers also attended in June, Pitti Immagine – a
fashion trade fair in Florence, Italy which brings together fashion buyers,
international press and key players in the international fashion industry. Akerele
added “LFDW designers have just
returned from a successful international showing at Pitti Immagine, the
response we received to their work was phenomenal, and we have created an
international appetite for Nigerian fashion as more international fashion
buyers are now looking in the direction of Nigeria to stock their stores and
all eager to see what comes out of Nigeria this fashion season.“