David Beckham a.k.a goldenballs was given a silver touch as part of a new campaign for h&m.
Huge statues of the football player wearing just his pants were erected in various locations around new york, los angeles and san francisco, proving he truly is a larger than life star.
the unveiling coincided with the release of new black and white shots which showcase his new range for the chain.
The father-of-four shows off his toned physique, as well as his many tattoos, in the pictures that were shot in L.A. by photographer Alasdair Mclellan.
The L.A. Galaxy player joined joined forces with H&M to design a range of underwear for men in February, following in the footsteps of his fashion designer wife, Victoria.
In a statement he said: 'i am so excited about this new campaign for David Beckham bodywear at H&M. I wanted to express the strength and quality of the David Beckham bodywear collection with these images and also the wearability and fit.
'I love the range and feel so comfortable in each of the pieces. It has become second nature for me to wear it!'
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